How should you finance growth – your own money or others?

An early stage company examines stiff financial requirements because it collects up next stages of growth. Many companies have a new way to succeed. However, investment search can allow CEO to accelerate growth. What criteria are useful for assessing these two options?

Tips from a group of CEO:

First, ask important questions. What are you most comfortable with, personally? If you are self-financing, what is the impact on your ramp calendar and do you have the expertise to reach your milestones? Is there a marketing time of your technology and your position compared to competitors?

Second, compare the resources you need in relation to the cash flow you plan to generate. If the difference is less than $ 250,000, you may be able to finance via your own cash flow supported by a line of credit. If it is bigger but less than $ 1 million, you may need angel funding. If it is $ 3-5 million, you can consult venture capital funding.

A CEO booted society through start and sought out outside investment with thought that external investments would come with additional responsibility and advice – substance a whisk to help move things. The CEO noted that investors had none of the assets he had planned, but only a level of distraction and pain. If you are not aligned with investors in terms of expectations and delays, external funds may be at a high price in terms of concentration and independence.

The collection of money takes time and constitutes a major distraction of your development process. On the other hand, you may work for several years only to know that funding is not available when you need it. Consider initial conversations with angels and VCS now. Start the relationship by presenting a wide range of your technology and model. Search for advice on what you will need and what they will want to give you funding at different levels. This gives you an anticipated verification of reality as to their potential interest in financing you and also contribute to creating a roadmap to finance if their response is positive.

Let’s say you are looking for funding to buy content to be used via your web portal. Is there another more creative way of thinking about content? For example, can you use a web 2.0 model and create a portal through which your target audience provides both the content and the public’s content of an exchange on the market? This approach can minimize your initial cash investment needs and create a faster track on positive cash flows.

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